The Interior DesignHer Podcast
real-world interior design business education

Interior Designers : Protect Your Intellectual Property from AI
Interior Designers : Protect Your Intellectual Property from AI
Think about what makes your work so special. Is it the custom cabinets, the high-end furniture or the exquisite colors & textures you selected? Nope. It goes far deeper than that. It's about how you see a space, how you listen to a client, how you interpret their spoken & unspoken words into a design concept that turns a house into their home. Every single thing you do, from the initial sketch to your design concepts, to your emails & texts to the final stunning photograph, is a piece of your unique intellectual property (IP).
But here’s the problem: when you use a public AI tool, a silent, unseen exchange is taking place. The IP you've worked so hard to create is being used to train that very same AI that's helping you with your business. It's a risk you might not even realize you're taking, and it’s a big one. This isn't some far-off, sci-fi scenario; it’s a threat to your business today.
This white paper is a guide. It's here to show you exactly how your business is feeding AI, why you’re likely unaware it’s happening, and what steps you can take, right now, to protect yourself.

Interior Designers: AI Tech is Changing Fast - Are You Ready?
Interior Designers: AI Tech is Changing Fast - Are You Ready?
In the very near future, almost every residential interior designer is going to be using AI to optimize their accounting, sales, client communications, finances, strategic planning, human resources, procurement, marketing, etc, etc, etc.
Today, that number is very low. But what about tomorrow, next month, next year?
In this NotebookLM created podcast, we crunched a ridiculous amount of industry data into an AI-scripted & voiced 16 minute podcast…because no one wants to read all those statistics…boring.
But seriously, if you’re excited or scared or confused or annoyed by all the chatter around AI and interior design, give this podcast a quick listen. There is so much hype around AI right now. It’s refreshing to be able to put things in context.

Convert More Interior Design Prospects: Why Your Sales Conversations Aren't Working and What to Do Instead
This is Why Interior Designers Lose Projects...
Sales savant Nikki Rausch is on today’s podcast to answer the question “why do some talented interior designers lose projects to their less talented peers?”
The sad truth is that far too many interior designers watch less talented competitors win projects they “deserved”. They create stunning spaces and deliver exceptional service, yet prospects choose designers with inferior portfolios and, even worse, higher prices.
In today’s episode of the Interior DesignHer podcast, we speak with Nikki Rausch, founder of Sales Maven, about transforming how interior designers approach sales conversations to convert prospects into paying clients.

AI for Interior Designers: Jenna Gaidusek & Laurie Laizure
AI for Interior Designers: Jenna Gaidusek & Laurie Laizure
Interior Designers Are Training AI to Replace Them (And Don't Even Know It)
In today's episode of the Interior DesignHer podcast, I'm sharing clips & commentary from what I consider the best interior design business podcast episode of the year - Jenna Gaidusek's conversation with Laurie Laizure about AI and interior design.
Far too many interior designers are getting caught up in AI hysteria while missing the real opportunities.
Jenna and Laurie break down everything from AI influencers to intellectual property theft to the authenticity crisis facing our industry. I'm adding my commentary to expand on their insights, especially around why interior designers need to stop giving their expertise away to AI companies.

NotebookLM for Interior Designers - AI Dedicated to Your Business
As a residential interior design business owner, you pour your heart into creating beautiful, functional spaces. But let's be honest, the "business" part—the endless emails, scattered notes, forgotten details, and the constant pressure to find new clients and manage projects perfectly—can sometimes dim that passion. What if you had a brilliant, tireless assistant who remembered everything you ever told it about your clients, your projects, and your business? An assistant that could instantly summarize, brainstorm, and even help you write, all without you having to understand a single piece of tech jargon?
Meet Google NotebookLM. It's not just a fancy note-taking app; it’s your personal AI assistant that learns only from the information you give it. This means no random internet noise, just insights tailored to your unique business, your clients, and your dreams. Think of it as centralizing your entire business brain into one smart, searchable hub, designed to help you turn information overload into organized action.

Interior Designers: Are You Running a Hobby or a Business? - Porsche Williams - The Prototype
Interior Designers: Are You Running a Hobby or a Business? - Porsche Williams - The Prototype
Check your email right now. How many unread messages from clients and prospective client are sitting there waiting for your reply?
If you're like most interior designers, you're drowning in the operational chaos of running a business while trying to focus on design work. You keep critical processes in your head, reinvent workflows for every project, and wonder why you feel exhausted despite loving what you do.
Here's the brutal question: Are you running an interior design business or an expensive hobby?
This podcast episode reveals why your creative talent isn't enough anymore. Systems expert Porsche Williams exposes the three operational failures killing most design businesses and shares the exact framework that transformed one designer from chaos to a $400 consultation fee increase.
Your design skills deserve better than reactive business operations that steal your creative energy.

Why Do Less Talented Interior Designers Get Luxury Projects?
Why Do Less Talented Interior Designers Get The Luxury Projects?
Discover the counterintuitive strategies that transform struggling interior design practices into thriving interior design businesses
Two residential interior designers. Same city. Similar experience.
Designer A juggles 20 projects annually, constantly hustles for new clients, and struggles to break $75,000 in revenue despite working 60-hour weeks.
Designer B handles just 6 projects per year, has a waiting list, and consistently earns over $500,000 annually while taking month-long vacations.
What's the difference? It's not talent, luck, or connections. It's a fundamental shift in how they approach interior design pricing strategy, branding, positioning and client relationships.
In our latest AI-generated podcast discussion (available in both 22-minute and 90-minute versions), we explore how proven personal branding and monetization strategies from business expert Rory Vaden can transform interior design practices. We break down the exact frameworks that separate highly profitable residential interior designers from those trapped in the "busy but broke" cycle.

AI Will Never Replace Interior Designers
AI Will Never Replace Interior Designers
10 Reasons LLMs are Inferior to You
Your anxiety about AI replacing interior designers is backwards. While design industry publications & interior design “influencers” keep pushing "Will AI take your job?" think pieces, the designers I counsel are discovering how AI limitations are getting exposed by our own human software.
The shift is happening fast. Tech experts are building AI tools that generate room layouts and inspiration boards. Meanwhile, your irreplaceable human capabilities are becoming more valuable, not less.
Most design industry advice focuses on the wrong threat:
Warning you about AI replacing human creativity (it can't replicate your spatial intelligence)
Telling you to fear ChatGPT taking your clients (it can't manage renovation crises)
Having you compete with AI tools instead of leveraging your irreplaceable advantages
Convincing you that technology advancement threatens your premium positioning
Stop worrying. AI is going to change your business…for the better. AI can’t replace what you do…unless we’re actually living in the Matrix, and then we’re all in trouble :(

The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
The Residential Interior Designer's Brand Problem: Why Luxury Clients Choose Less Talented Designers
You create stunning residential spaces, yet watch interior designers with lesser portfolios book the dream clients you should be getting. What’s the deal?
In this episode of Interior DesignHer, branding expert Ericka Saurit reveals why your design talent isn't always enough to win the luxury projects you want.

Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"
The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.
Most marketing experts are still pushing Google-era playbooks:
Telling you to chase Google keywords that worked when Obama was president
Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top
Having you create generic "interior design tips" content optimized for Google algorithms
Convincing you that beautiful portfolio photos will rank in Google search results
This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.

Interior Designers: Your Business Operations Are Costing You Money (Jessica Harling Has the Fix)
How to transform mental chaos into documented systems that work automatically, so you can focus on design while your business runs profitably
You know that feeling of juggling everything mentally - client details, project timelines, vendor information - while trying to focus on actual design work? You're not alone, and you're definitely not imagining how exhausting this approach has become.
Interior design is a crazy business with bazillions of intricate details, and when you're keeping all your processes locked up in your head, you're making it harder on yourself while limiting how much your business can grow. In this episode of the Interior DesignHer podcast, interior design staffing & operations expert Jessica Harling reveals how interior designers can get all those mental checklists out of their heads and into systems that work automatically.
Jessica identifies the critical challenge most designers face: you went to school to learn design, not business operations. After working in her family's fourth-generation window covering business and combining that experience with theater training that taught her how people think, Jessica discovered that creative minds need structured approaches to business management - they just need systems that make sense for how designers actually work.
Business reality confirms it - while you're incredibly talented at creating beautiful spaces, keeping operational processes in your head creates stress, limits growth, and makes it nearly impossible to train team members effectively. The designers who build sustainable, profitable practices get their processes documented and systematic.
"The biggest mistake is thinking you have to keep everything in your brain," Jessica explains. "When I work with designers, we pull all those processes out of their heads and turn them into visual maps they can follow and teach to others. That's when businesses really start to scale."
Whether you're currently managing everything solo or struggling to train new team members, Jessica's strategic insights will transform how you approach your business operations - and ultimately, how much time you have to focus on the design work you actually love.

Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior designers face unique challenges that generic business advice can't solve. When you're working in people's homes, trust isn't just important - it's everything.
Yet most designers market themselves the same way:
Beautiful portfolio photos without context
Cold outreach to unqualified prospects
Competing primarily on price
Hoping networking events will finally pay off
This approach treats your expertise like a commodity. When you're viewed as a commodity, price becomes the only thing clients can compare.

Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
Hannah Bowyer: How To Automate Your Interior Design Business For Higher Client Conversion
You're creating gorgeous interiors but drowning in client emails, texts, calls, DMs & smoke signals at 10 PM on a Friday night. Sound familiar?
Hannah Bowyer gets it. After working with dozens of interior designers, she's seen the same pattern: talented professionals keeping every project detail in their heads while their personal lives disappear into a black hole of manual processes and late-night "quick" client responses.
In this episode of the world-famous Interior DesignHer podcast, Hannah reveals how interior designers can build automated systems that handle the business side while you focus on what you do best - designing beautiful interior designs. Hannah shares exactly how to set up systems that respond to leads instantly, move clients through your process seamlessly, and yes, actually let you enjoy dinner without checking your phone.
The best part? You'll learn how these systems don't just save your sanity…they make you look more professional to clients and can significantly boost your conversion rates. Because when potential clients get an immediate, polished response instead of waiting three days for your scattered reply, they start the relationship feeling confident about their choice.
Ready to get your interior design business working for you instead of against you? Let's dive in.

Interior Designers: Do You Need a Social Media Strategy? | Amber Broder
Interior Designers: Do You Need a Social Media Strategy? | Amber Broder
As someone who is constantly testing & measuring different social media content, I am increasingly aware that “posting stuff” is a really bad plan for social media success.
Having a strategy is key to social media success.
That’s why I invited Amber Broder of ABC Social Media Management onto the Interior DesignHer podcast.
During our chat, Amber dives deep into how interior designers can build social media systems that enhance both professional success and personal balance.

Why Your Interior Design Website Looks Great But Isn't Booking Clients
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Your website is gorgeous. Your portfolio showcases stunning transformations. So why aren't potential clients reaching out?
Website designer / strategist / data guru Cathleen Barnes has seen this problem a bazillion times. After spending years optimizing e-commerce sites, Cathleen shifted to helping interior designers fix the strategic & technical flaws gaps that prevent beautiful interior design portfolio websites from generating actual business.
"Designers create these visually perfect sites, but forget to guide visitors toward taking action," Cathleen explains. "You need clear navigation, strategic messaging, and calls-to-action that actually make people want to contact you."
In our latest Interior DesignHer podcast episode, Cathleen shares the exact framework she uses to transform pretty portfolios into client-booking machines. She reveals why certain pages are essential, how to track what visitors really do on your site, and which automations can nurture leads while you focus on designing.
This isn't about making your website prettier. It's about making it work harder for your business.

Instagram for Interior Designers: Turn Followers Into Clients - Garin Michelson
Instagram for Interior Designers: Turn Followers Into Clients - Garin Michelson
Social media strategist Garin Michelson helps interior designers transform their Instagram platforms from portfolio showcases into conversion machines with a strategic content approach that prioritizes DMs over likes and actual clients over follower counts.

The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability
The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability
How Melanie Zaelich conducts 300 consultations yearly while maintaining a 3-month waitlist and preserving Fridays for family
In this episode of Interior DesignHer, we speak with Melanie Zaelich, founder of Happy Place Interiors and creator of The Designer's Blueprint, about building a consultation-based practice that enhances both your business and personal lives.
Many interior designers structure their businesses around the full-service model, combining design and project management. But, what if you’re an interior designer who just wants to design interiors?
In today’s podcast, Melanie explains how her consult-only business model has resulted in her working with over 2,000 interior design clients AND create time for an actual real life with friends and family.

Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Beautiful designs but no interior design clients? Discover why your website words might be the problem—and how to fix it with strategic messaging from a former Elle Decor editor.
The disconnect between your stunning website portfolio and your generic website copy undermines client trust.
In this episode of Interior DesignHer, Kamala Nair, copywriter for interior designers, reveals why many designers lose clients through ineffective messaging. Kamala identifies the critical gap in how designers market themselves - creating beautiful spaces but failing to articulate their value.
Kamala explains that brand goes far beyond aesthetics, involving every client touchpoint from website headlines to contact forms.

Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink
Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink
The thing that makes you an exceptional interior designer might be sabotaging your Instagram marketing :(
If you're one of the many residential interior designers who market their business on Instagram but aren’t seeing many qualified leads coming from the Gram, you’re going to love/hate this podcast episode. Lezlie Swink of Swink Social Co is here to deliver a masterclass on Instagram marketing for interior designers.

Stop Hiring Frogs: Interior Designer's Guide to Building Your Dream Team - Jamie Van Cuyk
Stop Hiring Frogs: Interior Designer's Guide to Building Your Dream Team
Hiring expert Jamie Van Cuyk reveals why most interior designers struggle to build effective teams - and how to find the right people without years of trial and error.
If you're an interior designer who has ever hired the wrong person (or been too afraid to hire at all), this podcast episode is going to change everything.
Jamie Van Cuyk of Growing Your Team is here to explain why so many talented designers struggle to build reliable teams despite having amazing design skills and growing client rosters.