About Interior DesignHer

Interior DesignHer helps interior designers build better businesses. We share expert insights from our podcast. We create AI tools built to understand designers.

Design school honed your creativity. We’re here for your business skills.

Why Our AI Tools Work Better

Most AI tools give generic, “one size fits all” answers. Even tools made for interior designers work the same way as regular AI. Our approach is different.

We use something called Socratic AI. It trains your AI to talk with you, not to you. It asks you about your clients. It asks about your market. It sharpens your answers. It asks better questions. Only then does it give you answers that fit YOUR business.

You don't get copy-paste responses. You get real help for your design business.

The difference is not just better answers. It's better questions. Better questions that lead to better answers, better decisions and a better business.

Douglas Robb, Owner

Prior to launching Interior DesignHer, I started, scaled & sold two successful personal fitness businesses. In 2021, I was asked by a friend to help them improve the “business side” of their residential interior design business. I enjoyed this work so much, I volunteered to help over 100 designers over the next 3 years.

In 2024, I launched the Interior DesignHer podcast - interviewing the top interior design business experts.

In Spring 2025, I hired a series of AI experts to train me on AI and help me develop the first generation of Socratic AI tools for interior designers.

The first 3 of these tools will go live in Fall 2025.