The Interior DesignHer Podcast
real-world interior design business education
Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior designers face unique challenges that generic business advice can't solve. When you're working in people's homes, trust isn't just important - it's everything.
Yet most designers market themselves the same way:
Beautiful portfolio photos without context
Cold outreach to unqualified prospects
Competing primarily on price
Hoping networking events will finally pay off
This approach treats your expertise like a commodity. When you're viewed as a commodity, price becomes the only thing clients can compare.
Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Your Website Copy May Be Sabotaging Your Portfolio and Your Interior Design Business
Beautiful designs but no interior design clients? Discover why your website words might be the problem—and how to fix it with strategic messaging from a former Elle Decor editor.
The disconnect between your stunning website portfolio and your generic website copy undermines client trust.
In this episode of Interior DesignHer, Kamala Nair, copywriter for interior designers, reveals why many designers lose clients through ineffective messaging. Kamala identifies the critical gap in how designers market themselves - creating beautiful spaces but failing to articulate their value.
Kamala explains that brand goes far beyond aesthetics, involving every client touchpoint from website headlines to contact forms.