Interior Designers: Stop Chasing Clients. Make Them Come to You
Interior designers face unique challenges that generic business advice can't solve. When you're working in people's homes, trust isn't just important - it's everything.
Yet most designers market themselves the same way:
Beautiful portfolio photos without context
Cold outreach to unqualified prospects
Competing primarily on price
Hoping networking events will finally pay off
This approach treats your expertise like a commodity. When you're viewed as a commodity, price becomes the only thing clients can compare.
Why Some Designers Never Chase Clients
This podcast episode reveals what successful designers do differently. Instead of chasing leads, they share their work in ways that make potential clients trust them before they ever meet.
The result? Clients contact them already convinced they're the right designer.
Apple - Youtube Music - Spotify - Youtube
What You'll Learn in This Episode
In this conversation, you'll discover:
Why posting beautiful room photos isn't enough anymore (and what actually works)
How to attract clients who already value your expertise before they contact you
The simple shift that makes potential clients see you differently than other designers
Why explaining your design process differently can stop price competition
How to position yourself as the obvious choice before clients even start their search
Listen to learn why saying no to defending your fees and yes to clients who value your talents is possible when you share your work the right way.
How This Changes Your Interior Design Business
When you share your work this way, your entire client relationship changes:
Better Inquiries: The people who contact you already understand your approach and value your expertise.
Higher Fees: Clients hire you for your thinking and problem-solving, not just picking furniture.
Easy Referrals: Past clients have specific examples to share when recommending you to friends.
No More Price Wars: Clients understand why you're different before they ever call you.
Get Your Free Step-by-Step Guide
Ready to stop chasing clients? I've created a complete action guide that shows you exactly how to share your work in ways that attract ideal clients.
The Trust Framework Guide includes:
Your 4-week implementation plan
What to post when you're completely stuck for ideas
How to talk about your projects so clients see your value
Worksheet to help you get started immediately
This isn't theory - it's your roadmap to stop chasing work and start having clients seek you out. Click below to get your FREE guide.
Join the Interior DesignHer Community
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As designers ourselves, we created Interior DesignHer to bring top-notch business education to interior designers. We especially have a soft-spot for interior design solopreneurs & micro-businesses.
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