The Interior DesignHer Podcast
real-world interior design business education

Interior Designers : Protect Your Intellectual Property from AI
Interior Designers : Protect Your Intellectual Property from AI
Think about what makes your work so special. Is it the custom cabinets, the high-end furniture or the exquisite colors & textures you selected? Nope. It goes far deeper than that. It's about how you see a space, how you listen to a client, how you interpret their spoken & unspoken words into a design concept that turns a house into their home. Every single thing you do, from the initial sketch to your design concepts, to your emails & texts to the final stunning photograph, is a piece of your unique intellectual property (IP).
But here’s the problem: when you use a public AI tool, a silent, unseen exchange is taking place. The IP you've worked so hard to create is being used to train that very same AI that's helping you with your business. It's a risk you might not even realize you're taking, and it’s a big one. This isn't some far-off, sci-fi scenario; it’s a threat to your business today.
This white paper is a guide. It's here to show you exactly how your business is feeding AI, why you’re likely unaware it’s happening, and what steps you can take, right now, to protect yourself.

Interior Designers: AI Tech is Changing Fast - Are You Ready?
Interior Designers: AI Tech is Changing Fast - Are You Ready?
In the very near future, almost every residential interior designer is going to be using AI to optimize their accounting, sales, client communications, finances, strategic planning, human resources, procurement, marketing, etc, etc, etc.
Today, that number is very low. But what about tomorrow, next month, next year?
In this NotebookLM created podcast, we crunched a ridiculous amount of industry data into an AI-scripted & voiced 16 minute podcast…because no one wants to read all those statistics…boring.
But seriously, if you’re excited or scared or confused or annoyed by all the chatter around AI and interior design, give this podcast a quick listen. There is so much hype around AI right now. It’s refreshing to be able to put things in context.

AI for Interior Designers: Jenna Gaidusek & Laurie Laizure
AI for Interior Designers: Jenna Gaidusek & Laurie Laizure
Interior Designers Are Training AI to Replace Them (And Don't Even Know It)
In today's episode of the Interior DesignHer podcast, I'm sharing clips & commentary from what I consider the best interior design business podcast episode of the year - Jenna Gaidusek's conversation with Laurie Laizure about AI and interior design.
Far too many interior designers are getting caught up in AI hysteria while missing the real opportunities.
Jenna and Laurie break down everything from AI influencers to intellectual property theft to the authenticity crisis facing our industry. I'm adding my commentary to expand on their insights, especially around why interior designers need to stop giving their expertise away to AI companies.

NotebookLM for Interior Designers - AI Dedicated to Your Business
As a residential interior design business owner, you pour your heart into creating beautiful, functional spaces. But let's be honest, the "business" part—the endless emails, scattered notes, forgotten details, and the constant pressure to find new clients and manage projects perfectly—can sometimes dim that passion. What if you had a brilliant, tireless assistant who remembered everything you ever told it about your clients, your projects, and your business? An assistant that could instantly summarize, brainstorm, and even help you write, all without you having to understand a single piece of tech jargon?
Meet Google NotebookLM. It's not just a fancy note-taking app; it’s your personal AI assistant that learns only from the information you give it. This means no random internet noise, just insights tailored to your unique business, your clients, and your dreams. Think of it as centralizing your entire business brain into one smart, searchable hub, designed to help you turn information overload into organized action.

AI Will Never Replace Interior Designers
AI Will Never Replace Interior Designers
10 Reasons LLMs are Inferior to You
Your anxiety about AI replacing interior designers is backwards. While design industry publications & interior design “influencers” keep pushing "Will AI take your job?" think pieces, the designers I counsel are discovering how AI limitations are getting exposed by our own human software.
The shift is happening fast. Tech experts are building AI tools that generate room layouts and inspiration boards. Meanwhile, your irreplaceable human capabilities are becoming more valuable, not less.
Most design industry advice focuses on the wrong threat:
Warning you about AI replacing human creativity (it can't replicate your spatial intelligence)
Telling you to fear ChatGPT taking your clients (it can't manage renovation crises)
Having you compete with AI tools instead of leveraging your irreplaceable advantages
Convincing you that technology advancement threatens your premium positioning
Stop worrying. AI is going to change your business…for the better. AI can’t replace what you do…unless we’re actually living in the Matrix, and then we’re all in trouble :(

Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"
The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.
Most marketing experts are still pushing Google-era playbooks:
Telling you to chase Google keywords that worked when Obama was president
Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top
Having you create generic "interior design tips" content optimized for Google algorithms
Convincing you that beautiful portfolio photos will rank in Google search results
This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.

You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way | Brittanie Elms
You're Working Too Hard: Interior Design Procurement Doesn't Have to Be This Way
How successful design firms are scaling their businesses by transforming their procurement systems
If you're like most interior designers, there's a good chance you didn’t start your own business because of your unrequited love of purchase orders, vendor emails, and procurement tracking spreadsheets.
In today’s podcast episode, Brittanie Elms of My Design Assistant reveals why doing everything yourself is not only super stressful, it’s actually costing you money. Her clients are proof that transforming procurement chaos into a streamlined operation actually pays for itself.
And hey, it's not just about procurement...we all know that our businesses should have better systems in place, but who has time to figure that out?
Join us for this candid conversation where Brittanie reveals:
Why sending items to a receiver actually saves you money
The crucial systems every interior design business needs from day one
How to know when your business is ready for outsourcing
Real procurement horror stories (and how to avoid them)
Why retainers are non-negotiable for successful procurement

What To Look For In An Interior Design Business Coach - Marc Müskens
What To Look For In An Interior Design Business Coach - Marc Müskens
I’m more than a little excited to share my interview with interior designer & business coach Marc Müskens. I met Marc over at LinkedIn a few months ago and we hit it off. In addition to his massive interior design LinkedIn group, Marc has a unique interior design business coaching philosophy that I want to share with you.
I really, really hope this podcast episode helps you clarify your thoughts on whether or not you should hire a business coach to improve your business.
Interior DesignHer is all about bringing real-world business education to interior designers…because we all know that interior design school didn’t prepare us for the world of business :(