The Interior DesignHer Podcast
real-world interior design business education
Interior Designers: Make Your Website Findable
Interior Designers: Make Your Website Findable
What Makes Interior Design Websites Rank on Google & ChatGPT?
Interior design is a visual business. Pictures of your past projects get potential clients excited about how you’re going to transform their home & their lives.
But…interior design websites that prioritize “pretty pictures” over search - SEO & GEO -visibility fail to turn visitors into client leads.
Top designers like Zoe Feldman & Shea McGee balance visual sophistication with keyword-rich project descriptions, service pages targeting location searches, and consistent content creation. This approach to web design & content creation is exactly what Google, ChatGPT & Perplexity are looking for when they scrape the internet looking for "interior designer [your city]".
In this episode of the Interior DesignHer podcast, I chat with Daniela Furtado - Findable Digital Marketing - about how you can turn your website into a 24-7 salesperson that gives search algorithms exactly what they need while also getting website visitors excited about working with you.
Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"
The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.
Most marketing experts are still pushing Google-era playbooks:
Telling you to chase Google keywords that worked when Obama was president
Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top
Having you create generic "interior design tips" content optimized for Google algorithms
Convincing you that beautiful portfolio photos will rank in Google search results
This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.