Why Your Interior Design Website Looks Great But Isn't Booking Clients

Your website is gorgeous. Your portfolio showcases stunning transformations. So why aren't potential clients reaching out?

Website designer / strategist / data guru Cathleen Barnes has seen this problem a bazillion times. After spending years optimizing e-commerce sites, Cathleen shifted to helping interior designers fix the strategic & technical flaws gaps that prevent beautiful interior design portfolio websites from generating actual business.

"Designers create these visually perfect sites, but forget to guide visitors toward taking action," Cathleen explains. "You need clear navigation, strategic messaging, and calls-to-action that actually make people want to contact you."

In our latest Interior DesignHer podcast episode, Cathleen shares the exact framework she uses to transform pretty portfolios into client-booking machines. She reveals why certain pages are essential, how to track what visitors really do on your site, and which automations can nurture leads while you focus on designing.

This isn't about making your website prettier. It's about making it work harder for your business.