The Interior DesignHer Podcast
real-world interior design business education
Interior Designers: Make Your Website Findable
Interior Designers: Make Your Website Findable
What Makes Interior Design Websites Rank on Google & ChatGPT?
Interior design is a visual business. Pictures of your past projects get potential clients excited about how you’re going to transform their home & their lives.
But…interior design websites that prioritize “pretty pictures” over search - SEO & GEO -visibility fail to turn visitors into client leads.
Top designers like Zoe Feldman & Shea McGee balance visual sophistication with keyword-rich project descriptions, service pages targeting location searches, and consistent content creation. This approach to web design & content creation is exactly what Google, ChatGPT & Perplexity are looking for when they scrape the internet looking for "interior designer [your city]".
In this episode of the Interior DesignHer podcast, I chat with Daniela Furtado - Findable Digital Marketing - about how you can turn your website into a 24-7 salesperson that gives search algorithms exactly what they need while also getting website visitors excited about working with you.
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Your website is gorgeous. Your portfolio showcases stunning transformations. So why aren't potential clients reaching out?
Website designer / strategist / data guru Cathleen Barnes has seen this problem a bazillion times. After spending years optimizing e-commerce sites, Cathleen shifted to helping interior designers fix the strategic & technical flaws gaps that prevent beautiful interior design portfolio websites from generating actual business.
"Designers create these visually perfect sites, but forget to guide visitors toward taking action," Cathleen explains. "You need clear navigation, strategic messaging, and calls-to-action that actually make people want to contact you."
In our latest Interior DesignHer podcast episode, Cathleen shares the exact framework she uses to transform pretty portfolios into client-booking machines. She reveals why certain pages are essential, how to track what visitors really do on your site, and which automations can nurture leads while you focus on designing.
This isn't about making your website prettier. It's about making it work harder for your business.