Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"

The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.

Most marketing experts are still pushing Google-era playbooks:

• Telling you to chase Google keywords that worked when Obama was president

• Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top

• Having you create generic "interior design tips" content optimized for Google algorithms

• Convincing you that beautiful portfolio photos will rank in Google search results

This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.