The Interior DesignHer Podcast
real-world interior design business education
Why AI Isn't Recommending YOUR Interior Design Business
Why AI Isn't Recommending YOUR Interior Design Business
Your ideal client is already asking AI for designer recommendations. Here's why your name isn't coming up.
AI doesn't recommend categories. It recommends specific answers to specific questions. When a homeowner types a hiring query into ChatGPT or Claude or Gemini or Perplexity, the designers who appear aren't necessarily the most talented in the city, they're the ones AI can confidently define as the most likely answer to that question.
Most advice about AEO focuses on content structure and tactics. Which is important, but…that's the fourth layer of a four-layer problem. Without addressing specification, intent, and context first, even a perfectly structured website won't move your name to the top of an AI recommendation.
AEO isn’t SEO. It’s a different beast. If you’re buying your AEO support from a former SEO guru, ensure that they understand the difference and have a plan for the first 3 layers of their AEO strategy for your business.
Interior Designers: Make Your Website Findable
Interior Designers: Make Your Website Findable
What Makes Interior Design Websites Rank on Google & ChatGPT?
Interior design is a visual business. Pictures of your past projects get potential clients excited about how you’re going to transform their home & their lives.
But…interior design websites that prioritize “pretty pictures” over search - SEO & GEO -visibility fail to turn visitors into client leads.
Top designers like Zoe Feldman & Shea McGee balance visual sophistication with keyword-rich project descriptions, service pages targeting location searches, and consistent content creation. This approach to web design & content creation is exactly what Google, ChatGPT & Perplexity are looking for when they scrape the internet looking for "interior designer [your city]".
In this episode of the Interior DesignHer podcast, I chat with Daniela Furtado - Findable Digital Marketing - about how you can turn your website into a 24-7 salesperson that gives search algorithms exactly what they need while also getting website visitors excited about working with you.
Interior Designers: AI Search is Going to Kill Google Search. Want that First Mover Advantage?
Your potential clients aren't finding interior designers through Google anymore. While some marketing experts are still telling you to chase Google keywords, clients are asking AI, "Who's the best sustainable interior design expert for tech executives in Seattle?"
The shift is happening fast. Marketing consultants are still selling Google SEO strategies from 2019. Meanwhile, your ideal clients are getting specific interior design recommendations directly from ChatGPT, Perplexity, and Google's own AI search features.
Most marketing experts are still pushing Google-era playbooks:
Telling you to chase Google keywords that worked when Obama was president
Selling Google SEO advice that treats AI search like Google with a chatbot stuck on top
Having you create generic "interior design tips" content optimized for Google algorithms
Convincing you that beautiful portfolio photos will rank in Google search results
This approach worked when clients scrolled through Google's ten blue links. It fails spectacularly when AI provides direct answers about which interior designers clients should hire.