The Interior DesignHer Podcast
real-world interior design business education
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Why Your Interior Design Website Looks Great But Isn't Booking Clients
Your website is gorgeous. Your portfolio showcases stunning transformations. So why aren't potential clients reaching out?
Website designer / strategist / data guru Cathleen Barnes has seen this problem a bazillion times. After spending years optimizing e-commerce sites, Cathleen shifted to helping interior designers fix the strategic & technical flaws gaps that prevent beautiful interior design portfolio websites from generating actual business.
"Designers create these visually perfect sites, but forget to guide visitors toward taking action," Cathleen explains. "You need clear navigation, strategic messaging, and calls-to-action that actually make people want to contact you."
In our latest Interior DesignHer podcast episode, Cathleen shares the exact framework she uses to transform pretty portfolios into client-booking machines. She reveals why certain pages are essential, how to track what visitors really do on your site, and which automations can nurture leads while you focus on designing.
This isn't about making your website prettier. It's about making it work harder for your business.
Why Your Interior Design Website Isn't Generating Clients (And How to Fix It) | Daniela Furtado
Why Your Interior Design Website Isn't Generating Clients (And How to Fix It)
In this podcast episode, digital marketing expert Daniela Furtado reveals the strategies that will turn your interior design website into a client-converting machine.
If you're an interior designer who relies on referrals for their interior design business, this episode is going to change everything.
Daniela Furtado of Findable Digital Marketing is here to explain why so many amazing interior designers struggle to build a consistent stream of clients despite having beautiful work showcased all over their website & social media.
"I've had my firm for years and been able to pay myself a good income without marketing, but things are changing," is a common refrain Daniela hears from designers.
Google data confirms it – since 2016, online searches for interior designers have skyrocketed, and the trend isn't slowing down. Your potential clients are actively searching for interior designers online, not just asking friends for recommendations.
In this interview, Daniela reveals how she helps interior designers turn Google searchers into website visitors into paying clients. She explains why beautiful Instagram feeds often fail to generate leads, how to turn your website’s portfolio into compelling case studies that sell your expertise, and why local SEO is more important than your follower count.
Whether you're struggling with inconsistent client flow or looking to accelerate growth, Daniela's practical insights will transform how you think about marketing your interior design business.