The Interior DesignHer Podcast
real-world interior design business education
Interior Designers: Delegate Art. Keep the Profit
Interior Designers: Delegate Art. Keep the Profit
Why Do Interior Design Projects Need Art Specialists?
Interior design art sourcing specialists prevent the expensive mistakes that happen when clients buy art independently. Professional art consultants like Sarah Hurt from Seattle Art Source work directly with residential designers to specify, commission, and install artwork that elevates luxury projects while saving designers significant time.
Unlike galleries that cater to collectors, art sourcing services built for designers offer flexible working relationships, transparent pricing, and bulletproof approval processes that eliminate buyer's remorse. The right art partner becomes a finishing-layer resource that distinguishes exceptional design practices from basic decorating services while creating ongoing revenue opportunities through repeat client touchpoints.
You’re disappointed with AI…and it’s not your fault.
You’re disappointed with AI…and it’s not your fault
A Human-First Approach to AI Could Transform Your Business
Interior design AI strategies fail when firms prioritize the technology over human readiness. Most designers find that generic tools like ChatGPT produce "people-pleasing" responses that don't reflect their unique brand voice or professional expertise. A human-first approach focuses on making AI adapt to your current workflows, such as drafting client emails or processing site visit notes, rather than forcing you to learn complex prompting. By shifting the focus to human ease, you can achieve up to a 2.4x gain in productivity without the typical tech-transition burnout.
Interior Designers: Stop Working Weekends
Interior Designers: Stop Working Weekends
What successful designers do differently with their time
Last Saturday at 9 PM, while your friends were having dinner together, where were you? Answering vendor emails? Chasing down project details? Updating invoices that should have gone out two weeks ago?
If this sounds familiar, you're not alone. But here's what's frustrating: some of your most successful competitors never work weekends. They take real vacations. They attend family events without checking their phones.
What do they know that you don't?
Gina Cotner, founder of Athena Executive Services, has spent nearly a decade helping business owners - including interior designers - reclaim their personal time without sacrificing business growth. Her insight: successful designers don't work more hours. They work differently.