The Interior DesignHer Blog
real world business education for interior designers
Smartphone Photography for Interior Designers
Smartphone Photography for Interior Designers
In 2024, marketing your interior design business relies heavily on the quality & quantity of the images & videos you post on social media.
And, for a small number of fancy-pants interior designers, that means paying a photographer to take and edit about a bazillion pictures of their projects.
Us mere mortals are more likely to:
Pay a photographer to snap a few pics of our completed projects
Supplement those images with our own DIY smartphone pictures & videos.
Guess whose images look better & get more social engagement? Yours or the already big-name interior designers.
And as a result, the Instagram, Facebook, Pinterest & TikTok algorithms end up favoring those big-name designers who can pay for better content.
A Discussion About Interior Design and Artificial Intelligence
A Discussion About Interior Design and Artificial Intelligence
Like a lot of nerds, I’m beyond excited about artificial intelligence and how it’s going to change our lives in the coming years.
Looking specifically at interior design, there has been a lot of talk about how AI is going to change the design side of the interior design, but very little about how it’s going to impact the business-side of our industry.
To help facilitate a discussion, I’ve created a shareable Google doc that I will update as the AI + interior design picture becomes clearer. To get things started, I seeded the doc with my initial thoughts on how artificial intelligence may impact the interior design industry.
I would love to get your feedback and together create something useful for all interior designers.
AI and Interior Design
AI and Inteior Design
It’s early days for artificial intelligence. That means two things for interior designers:
There is an unbelievable amount of hype surrounding the emerging technology and how it may or may not disrupt our industry. The thing is…nobody knows how AI is going to help or hurt interior designers. Nobody. No need to get super-excited or super-freaked out about AI and our interior design businesses.
While nobody knows how AI will specifically impact interior design, we’re all pretty sure that it’s going to. Just as how personal computing / the internet / mobile phones have had massive impacts upon our biz, AI will do something similar. So…unless you’re an ostrich, we all need to pay attention to how AI is growing, changing and impacting business writ large…and be ready to move before it’s too late.
Takeaways: Don’t freak out but pay attention.
For this video, I sat down with interior design business coach Marc Müskens and discussed artificial intelligence and interior design. I hope it helps.