In 2024, marketing your interior design business relies heavily on the quality & quantity of the images & videos you post on social media.
And, for a small number of fancy-pants interior designers, that means paying a photographer to take and edit about a bazillion pictures of their projects.
Us mere mortals are more likely to:
Pay a photographer to snap a few pics of our completed projects
Supplement those images with our own DIY smartphone pictures & videos.
Guess whose images look better & get more social engagement? Yours or the already big-name interior designers.
And as a result, the Instagram, Facebook, Pinterest & TikTok algorithms end up favoring those big-name designers who can pay for better content.
But…what if there was a way to drastically improve the quality & quantity of our smartphone pictures & videos?
With a constant stream of high-quality DIY images & videos, we could appease the Instagram / Facebook / TikTok algorithms for the low, low cost of free.
I’m not saying that you shouldn’t hire a professional interior design photographer. But, imagine not having to wait until the end of each project to capture stunning images of your project.
You could share high-quality images & videos whenever you want.
Imagine your social feed filled with pics & videos of demo-day & bathroom tiles being laid & painters hard at work & kitchen cabinets being installed.
All the stuff social media algorithms AND your future clients love to see while scrolling their feeds.
Your smartphone is an amazing tool. Most of us don’t get the most from it. It’s time for that to change.
The Instagram Algorithm isn’t the Only Reason to Level Up Your Smartphone Photography
Smartphone Photography is Cost-Effective: Hiring a professional interior design photographer is really expensive. This puts new and growing interior design businesses at a disadvantage. Smartphone photography is free.
Smartphone Photography is Accessible: Professional interior design photographers work in major metropolitan areas, leaving the rest of us with limited options. Smartphone photography is always available.
Who Owns Your Pictures & Videos? Professional photographers own the copyright on their work. This means that they own the pictures they take of your projects - not you. Smartphone photography allows you to use your pics & videos for marketing purposes, social media content, or even submitting your projects for publication without any copyright concerns.
What Can an Education in Smartphone Photography Do for You?
Confidence and Knowledge: Learning how to take better pictures of your projects does more than just improve your photos; it builds your confidence. Learning the fundamentals of composition, lighting, and editing equips you with the skills to showcase your design work in the best possible light. A good teacher takes you beyond basic phone photography and exposes you to the features you might not even know exist, like burst photos for capturing perfect action shots, HDR for high dynamic range in challenging lighting, Live Photos for capturing fleeting moments, and Night Mode for stunning low-light shots.
Become a Better Photographer: In addition to learning how to optimize your camera settings & exploring hidden features, a quality course in smartphone photography will teach you how to capture stunning visuals with improved focus, lighting, and composition.
Learn how to stage a photo-shoot
Learn how to direct the viewer's eye for maximum impact.
Learn how to craft “Before and After” sessions
Learn all the lighting tricks
Learn how to properly showcase your design choices
Learn the difference between one-point & two-point composition techniques
Learn how to take better selfies.
Learn how to arrange & photograph flat lays
Learn how to use negative space to your advantage
Learn the best angles and lighting for table-top shots
Learn how to use the best photo-editing apps
How Can We Get Better at DIY Smartphone Photography?
Option 1: Download our FREE Guide to Smartphone Photography for Interior Designers
According to my wife & daughter, it’s really good. It’s also 100% free. How can you go wrong?
We consulted with three interior design photographers to create this guide
This Guide to Smartphone Photography for Interior Designers is not a static piece of content. We will upgrade & improve the guide as we get feedback from designers & photographers
We’ll email you the most recent edition
Option 2: Take a good, hard look at Linda Holt’s course on Smartphone Photography for Interior Designers.
Linda is the big dawg in the world of smartphone photography for interior designers. She’s a photographer-turned interior designer-turned smartphone photography educator who has been featured on most of the top interior design podcasts & blogs.
Linda knows what she’s talking about, and I will be interviewing her soon for the Interior DesignHer podcast.
Linda’s course isn’t free. There’s a reason for that. It’s really good. You’ll be trading a relatively small chunk of $$$ for a reduction in time, frustration & effort. Our Guide is really good, but you’re on your own. Linda’s course is a step up.
If you want to save even more time & effort, you can invest in some 1 on 1 coaching with Linda. It’s more expensive than her course (and our guide), but it’s much cheaper than hiring a photographer.
As I said before, Linda Holt is the big name in smartphone photography for interior designers. She knows what she’s talking about.
If paying for exclusive access to Linda makes business sense to you, click on the link above.
Advancements in smartphone technology means that you have a ridiculously powerful camera in your pocket right now.
Learning how to use that technology will make a massive improvement to your social media marketing & your online portfolio. It’s a game-changer.
I sincerely hope that our free Guide to Smartphone Photography for Interior Designers can be part of that game-change for you & your interior design business.
And, if you want to discuss smartphone photography for interior designers - or anything else for that matter - feel free to shoot me an email at douglas@interiordesignher.com.
