PRICING MODEL COACH
Your clients are happy.
Why isn't your bank account?
And then you look at the hours you didn't track, the revisions you didn't charge for, the vendor calls you never tracked. It all makes sense. You're not getting paid what you're worth.
So you tell yourself you'll charge more next time. But you said that last time.
The problem probably isn't your rates. It's your pricing model. Let’s fix that.
The project is done. The client loves it. But then, you look at your bank account.
There's no single right business model for interior designers. There's the right one for you - for your clients, your working style, your market, and the kind of business you actually want to run. This AI tool finds it by asking the questions most designers have never been asked.
It asks. You answer. Your pricing model becomes clear.
Get ready for an honest conversation about how you charge, what you charge, what you're afraid of, and what your pricing model is actually costing you
Paid Tool — $297
Pricing Model Coach
This AI tool starts with how you currently charge and what's going wrong. Then it asks something most pricing conversations skip: what would you charge if you weren't afraid?
Fear is where most designers' pricing decisions actually get made. Fear of losing the client. Fear of getting the math wrong on a flat fee. Fear of the conversation when the invoice is higher than they expected. This AI tool names those fears directly so you can work through them, not around them.
It also walks you through the options, because most designers don't realise they have any. Hourly means charging for time spent — straightforward, but clients question every line item and you eat the overruns. Project-based is one flat fee for a defined scope — better margins if you estimate well, but scope creep will cost you without a tight contract. A retainer is a fixed monthly fee for ongoing work, which gives you predictable income but requires a different kind of client relationship. Cost-plus means charging a percentage on top of what you spend on furnishings — common in high-volume practices, but clients often resent it when they understand it. And a hybrid combines elements of all of these, matched to different project types and client situations. That's where most experienced designers eventually land.
The question isn't which model sounds best in theory. It's which one fits how you actually work, who your clients actually are, and what your market will actually support. That's what this AI tool figures out with you.
Works best in Claude. Also works in ChatGPT and Gemini...just not as well.
What you walk away with.
When the AI tool finishes, it builds a business pricing strategy from everything you said: a clear recommendation on which pricing structure fits your practice, a plan for transitioning from what you're doing now, language for explaining your pricing to clients, and contract guidance for protecting yourself against the situations that have cost you money before. Not a generic pricing guide or a suggestion to “just raise your rates”. You get an in-depth pricing model built around YOUR business, YOUR fears & YOUR dreams for the future.
7-day money-back guarantee. Use the tool within 7 days. If it doesn't give you a crystal clear picture of where you stand in your market and how to use that, full refund.
Where this fits.
Our Pricing Model Coach stands on its own. If you’re rock solid on your ideal client, your business capacity and your market positioning…you’re ready for the Pricing Model Coach.
If you’re not so certain…you may want to consider the three tools below. The clarity they provide will help you get even more from the Pricing Model Coach.
Find Your Ideal Client tells you exactly who you should be designing for. The Business Capacity Assessment tells you what your business can actually deliver for her. The Market Position Analyzer tells you where you stand in the market and why your ideal client should choose you. The Pricing Model Coach takes all of that info and turns it into a revenue model that makes sense for your business. Pricing that's built around your ideal client, your capacity, and your position, not based on the generic advice you hear on interior design business podcasts or in “interior design business” courses.
This is the last tool in the Build a Better Business sequence, and it's the one that makes everything else pay off. Literally.
Find Your Ideal Client
Know who you're building your business model for before you build it. This AI tool surfaces the specific characteristics of your best clients — the ones who pay without drama, refer without being asked, and make the work worth doing. It's free right now and it's where the sequence starts.
Get it freeBusiness Capacity Assessment
Know what your business can actually deliver before you commit to a pricing model that requires more than you have. This AI tool assesses your operations honestly and tells you what needs to change before you can charge what you're worth and actually back it up.
Get it nowMarket Position Analyzer
Know where you stand in your market before you decide what to charge for that position. This AI tool looks at your local competitive landscape and finds the specific place you can own — so your pricing reflects real differentiation, not just optimism.
Get it nowWhat if your pricing
actually reflected what you're worth?
The first time you send an invoice that actually reflects what you're worth, it's going to feel terrifying. That's normal. Every designer who has ever charged what she’s worth felt that vulnerability.
Some designers pushed through the fear. Some didn't. You already know which one you want to be.
7-day money-back guarantee. Works in the AI tool you already use.