Interior Design Value Equation - What makes an interior designer more valuable?

There are 4 parts to the Interior Design Value Equation:

2 Benefits make up the top half (numerator) of the equation

2 Costs make up the bottom half (denominator) of the equation

Your value to potential interior design clients depends on:

The Future of Interior Design

SEO for interior designers is challenging.

Do you focus on local search or try to compete with international design firms on the most popular search terms?

Do you hire an SEO expert or go the DIY route?

Should you even care about SEO?

To answer these questions, we turned to SEO rockstar Daniela Furtado from Findable Digital Marketing.

Daniela operates a boutique SEO agency with expertise in both the Design & Cannabis industries. Daniela & her team go beyond technical SEO fixes…employing specialized content strategies to help interior designers rank higher in Google Search.

The interior design industry is made up of micro-businesses & sole proprietorships. While being a micro business means that designers don’t have a giant marketing budget & need to rely on word of mouth & social media to build their brand & introduce themselves to potential clients.

Thanks to TikTok’s rapid growth & ability to turn “normal people” into social media influencers, TikTok is a no-brainer for interior designers who want to build their brand via social media in 2022 & beyond.

But...TikTok is not like the older social media platforms - Facebook, Twitter, Instagram, Youtube & Pinterest. 

That’s why I asked Samantha (Ko) Vlasceanu - TikTok Coach extraordinaire to share her expertise with interior designers looking to level up their TikTok game. Here’s our chat…