Interior Design Business Podcasts - Episode 242
Today’s curated collection of interior design podcasts include episodes from hosts Dennis Scully, Jason Lockhart, Maria Martin, and Mirjam Lippuner, LuAnn Nigara, Cheryl Kees Clendenon and Liz Lapan, Rebecca Plumb & Shaun Crha.
Podcast guests include Fred Nicolaus, Julian Buckner, Duane Becker, Max Humphrey and Christina Frei.
5 great interior design business podcasts. Get ready to learn something…
Episode Highlights:
Business of Home Podcast - Dennis Scully - Does subscription furniture have a future? Plus: The Dallas Kips Bay Decorator Show House and more - 1 hr, 6 min
Designer Discussions - Jason Lockhart, Maria Martin, and Mirjam Lippuner - Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker - 29 min
Damn Good Interior Design - Cheryl Kees Clendenon and Liz Lapan - How to get your clients to trust the process every single time - 44 min
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Max Humphrey - 1 hr, 3 min
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Christina Frei: Learn How to Market From Your Specific Strengths - 1 hr, 3 min
Business of Home Podcast - Dennis Scully - Does subscription furniture have a future? Plus: The Dallas Kips Bay Decorator Show House and more - 1 hr, 6 min
BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the design industry, including an uptick in luxury home sales, a look at the Dallas Kips Bay Decorator Show House, and an update on the legal battle between artists and AI. Later, Vesta founder Julian Buckner explains why he thinks subscription furniture has a future.
Designer Discussions - Jason Lockhart, Maria Martin, and Mirjam Lippuner - Scaling Your Interior Design Business: Effective Sales and Marketing Strategies with Duane Becker - 29 min
In this episode, hosts Jason Lockhart, Maria Martin, and Mirjam Lippuner uncover the secrets to scaling your interior design business with their engaging discourse featuring sales wizard, Duane Becker. They promise to equip us with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With this discussion on the transformation of prospects into clients, we’re “guaranteed” a paradigm shift in your approach to business.
Damn Good Interior Design - Cheryl Kees Clendenon and Liz Lapan - How to get your clients to trust the process every single time - 44 min
In this episode of the podcast, hosts Cheryl Kees Clendenon and Liz Lapan dive into the art of building strong client relationships by addressing and alleviating the client's fears during the design process.
The episode demonstrates the importance of understanding clients' psychology and the need to create unique, growth-inducing experiences while considering the significance of empathy and highlighting the challenges of balancing innovation with budget constraints and timelines. Cheryl and Liz provide valuable strategies and examples to enable business owners to navigate client concerns, foster trust, and deliver outstanding design outcomes.
Highlights:
[0:45] Cheryl discusses how to build solid relationships with clients who are threatened by their own fear during presentations.
[7:19] Cheryl emphasizes the importance of recognizing and addressing clients' fears and uncertainties to secure a successful design outcome and how to overcome them.
[10:01] Liz and Cheryl highlight the value of creativity in leadership and the challenges of balancing creativity with budget and timelines by organizing and addressing potential concerns before presentations to clients, ensuring intelligent communication and successful project implementation.
[14:44] Empathy is important in understanding the client's fears and concerns. Cheryl and Liz share examples of how they addressed their clients.
[20:20] Clients may initially reject design ideas without fully understanding the benefits, leading to a change of heart once the design is presented. Design rationale and visual openness of a space need to be considered, rather than simply following trends.
[25:10] Cheryl and Liz emphasize the need to look beyond what is accepted or expected, and instead focus on creating new and unfamiliar experiences that lead to growth and development while also understanding clients' psychology when designing, as they may fear being rejected by their peers or not fitting in with the norm.
[39:16] Cheryl's damn good truth
Hot Young Designers Club - Rebecca Plumb & Shaun Crha - A Conversation with Max Humphrey - 1 hr, 3 min
How do you manage your design business? What are your criteria for accepting a prospect as a client, and do you often turn clients away? How do you share the progress of the project with clients? How do you structure your fees and payments from clients?
In this episode, Rebecca and Shaun speak with Max Humphrey to discuss:
The challenges of finding the right clients and managing client relationships and expectations
Having a flat fee structure as billing method for his design services
Dealing with clients' feedback, revisions, etc
Max's product collaborations and how he got started with brands like Sunbrella
Tips for pitching product collections
Having a recognizable brand style to collaborate effectively
Turning down clients who are not the right fit for you
Learning from working for others before starting a company
Managing client expectations around budgets and timelines
Using social media to attract the right client fit
Max's book "Lodge" is about the historic lodges in America's national parks
A Well-Designed Business - LuAnn Nigara - Power Talk Friday: Christina Frei: Learn How to Market From Your Specific Strengths - 1 hr, 3 min
In today’s episode, host LuAnn Nigara is joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our marketing archetype. In this conversation, LuAnn and Christina dig into what it means to be a Nurturer, Adventure Guide, Door Opener, Steady Presence, and Celebrator, and how this can help you show up better in your business.
Pick It Apart
[2:38] Christina defines marketing archetypes as different ways to help other people that bring you fulfillment, then shares the 5 different archetypes.
[11:47] Christina breaks down what it means to be an adventure guide, one of LuAnn’s archetypes.
[16:39] LuAnn and Christina discuss that building self-awareness and finding our true voice takes time.
[24:46] Christina explains the celebrator archetype, also LuAnn.
[30:11] LuAnn and Christina explore the combination of her two archetypes and how she exhibits them.
[37:37] LuAnn asks Christina what we should do after we find out what our marketing archetype is.
LuAnn Nigara & Christina Frei's Ah-Ha Moments
“What I noticed is that when people operate from that deep ‘why’—that fulfilling, helping other humans kind of thing, then it's magnetic.” – Christina Frei
“The way that you [show the person that you are reaching out to that you care] is to honor who you are first, and then come from that place.” – Christina Frei
“When a celebrator steps back and really appreciates other people or their work…it just moves mountains. It just changes something and it up-levels the entire game.” – Christina Frei
“So much starts with being self-aware… If you have self-awareness, you can show up in your blog posts, in your marketing, in your consultations, and in your design” – LuAnn Nigara
“It's so lovely to just validate that every human, I would say, on the entire planet has a natural capacity to want to help other people…the desire to me is miraculous.” – Christina Frei
